Sample Report

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742 Evergreen Terrace, Springfield. Four dimensions scored. Three specific fixes. This is a fictional listing — but the format, the analysis, and the uncomfortable specificity are exactly what you get.

742 Evergreen Terrace, Springfield, IL 62704
Agent: T. Flanders · Analyzed April 28, 2026 · 4 dimensions scored · ZIP 62704
Sample Report
Overall
57.8 / 100
Photo Score
Visual quality vs. comparable listings in ZIP 62704
43
/ 100
Your photos rank below 57% of comparable listings in this zip. The exterior shot was taken at approximately 4pm — the light is flat and the front shadow cuts across the driveway. The kitchen photo has visible clutter on the counter and a partially open cabinet in the background. There is no aerial or drone photo, and three competing listings within 0.3 miles have professional staging photos. Buyers scroll. They stop when something looks like a place they want to live. This listing doesn't stop anyone.
Poor exterior lighting Kitchen clutter visible No drone/aerial shot 3 comps have staged photos
Description Keywords
Buyer search term coverage for this price range and ZIP
61
/ 100
Missing 4 of the top 8 buyer search terms for this zip code and price range: "updated kitchen," "move-in ready," "natural light," and "open floor plan." Your description leads with square footage — buyers in this range search by lifestyle terms, not dimensions. The first sentence reads like an appraisal report. It doesn't make anyone want to live there. The keywords you do have ("spacious," "great location") are present in nearly every listing and carry zero differentiation weight.
Missing: "updated kitchen" Missing: "move-in ready" Missing: "natural light" Missing: "open floor plan" Leads with sq footage Has: "spacious"
Price Positioning
List price vs. recent sold comps in ZIP 62704
72
/ 100
Priced 4.2% above the median sold comp in the last 90 days for comparable beds/baths/sqft in ZIP 62704. Two of the four closest comparables had a price reduction within 21 days of listing — both are now pending. You're not overpriced in the abstract. You're over-positioned relative to what's actually closing at this moment in this zip. Buyers who saw those comps and are now comparing will notice. The gap isn't fatal, but it removes the "clear value" trigger that motivates fast offers.
4.2% above median comp 2 comps reduced in <21 days Not critically overpriced
Market Timing
Listing day vs. peak buyer activity in ZIP 62704
55
/ 100
Listed on a Wednesday. In ZIP 62704, listings posted Thursday through Saturday receive 23% more first-week views based on the last 90 days of buyer activity data. Wednesday listings in this zip have a median first showing scheduled at day 4 — versus day 1.8 for Thursday listings. You lost roughly two days of peak-interest window before the weekend. That doesn't sound like much until you realize the first 72 hours determine whether buyers treat a listing as "exciting" or "still available."

Relaunch window: Next Thursday. Refresh the main photo, bump the description, and re-list. In this zip, relaunches on Thursday with a photo change outperform the original launch by an average of 31% in first-week views.
Listed on Wednesday 23% fewer first-week views Optimal window: Thu–Sat Relaunch fix available
This Week's Moves
1
Reshoot the exterior and kitchen. Today if possible.
Exterior: shoot at 9–10am when the light hits the front face cleanly. Remove cars from the driveway. Clear the front path. Kitchen: counter cleared, cabinet doors closed, shoot from the doorway to capture the full layout. These two photos account for the majority of your photo score gap and are the first two images buyers see.
↑ Photo Score +18–25 pts estimated
2
Rewrite the first 60 words of your description.
Drop the square footage opener. Lead with: "Updated kitchen, open floor plan, and natural light throughout — move-in ready in Springfield's [neighborhood name]." You've now hit four of the top search terms in the first two sentences. Everything else in the description can stay. This one edit moves you from 61 to an estimated 84 on Description Keywords.
↑ Description Keywords +20–23 pts estimated
3
Relaunch Thursday with the new photos and description.
Don't just update the existing listing — take it off market for 24 hours and re-list Thursday morning. This resets the "days on market" clock and triggers new-listing alerts for buyers who have saved search filters in this zip. Thursday relaunches in ZIP 62704 with a photo change have averaged 31% more first-week views in the last 90 days.
↑ Market Timing +22–30 pts estimated
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Unlike your CMA
Real comp data, not opinions
We pull active and sold comps in your specific zip code and price band. Not national averages. Not "the market." Your zip, your range, last 90 days.
Unlike your instincts
Specific, not generic
"Great photos" is not a fix. "Reshoot the exterior at 9am on a clear day" is. Every finding comes with a specific action, not a direction to figure it out yourself.
Unlike waiting
60 seconds, not 47 days
The average DOM in a struggling listing is 6+ weeks. The fix typically takes one weekend. The gap between those two numbers is usually just not knowing what to fix.

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